Culina Logistics has appointed JBP PR as their new public relations consultancy.

JBP’s remit is to bring a new creative edge to the PR programme in order to differentiate Culina in its marketplace. JBP, which has offices in Bristol, Cardiff and London, has a strong track record in the logistics industry and currently works with Palletways and London City Bond.

Says Steve Winwood, Culina’s Commercial Director: “JBP’s understanding of the logistics industry, together with their creative approach, made them the natural PR partner for Culina as we aim to raise our profile amongst new business prospects in the chilled and ambient food and drinks sectors.”

Added Chris Lawrance, a director at JBP: “We’re looking forward to establishing Culina as the brand of choice in the food and drinks sector when it comes to supply chain management. We believe there is enormous potential for creative PR approaches in the logistics industry. With this in mind we are looking to bring a new dimension to Culina’s internal and external communications activities, which supports their brand values and helps them stand out amongst the competition.”

JBP, founded in 1984, is an award-winning strategic PR consultancy providing a range of services including: media relations, public affairs, financial communications and stakeholder engagement programmes to regional, national and international organisations.

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